We’ve all heard all the things people have to say about first impressions and how much they matter. I don’t need to tell you again. But sometimes in the business world, it’s your only chance to make an impression. Once whoever you’re trying to collaborate with decides you’re a bozo, you’re out. So you should strive to make a decent first impression.
First, appearance. We’re all thinking it. In my days as a teenage arm-chair psychologist, I remember reading articles on the importance of how dress, how you hold yourself, and how you smell. Now, the thing you have the most control over is your appearance.
So, what do you want to give— as the kids say? What do you want your perception to be? Once upon a time, I got a call from the Star Herald, and Lauren Brant wanted to do an article about me. She asked me for a photo of me with my book. I only had a picture of me getting the first shipment of them, after I ran to the dump. Thankfully she quickly vetoed it. It led to me having a solo photo shoot in the park with a dress I quickly discovered was too short to where anywhere I couldn’t control perceived reality. So, do you want to be a cowgirl who just got rid of a literal ton of trash, or do you want to be a cowgirl in slick soled dancing shoes?
Now about how you hold yourself. You have a surprising amount of control over yourself in this. Shoulders back, chin up, and walk heal to toe, unless you are wearing high heels. Boom. The world is yours. You walk in looking like an apology, fancy clothes won’t do too much for you.
Yep. That’s right. I said smell. Humans actually pick up much more than can perceive with their olfactory senses. We’re basically animals God set apart, so though [hopefully] we don’t go around smelling each other’s butts we can still pick up on one another’s emotions via smell. If you are nervous, you’re going to smell like fear. It’s just pheromones. And that’s not just exclusive to arousal. Also, if you haven’t showered all week, ya gross man. Everyone in the room can pick up on that! Get friendly with a bar of soap! Seriously, wash out your hair, put yourself together, put on the strong deordant that doesn’t break you out, and walk in there.
Confidence is not the same as arrogance. I think we’ve all done it. (Oh come on, admit it!) We’ve all had poop-tier confidence, and then acted really snooty. My guy, you have to watch that. Just be honest, and open, but also not self deprecating. I know, walking the razor’s edge.
I don’t know how to make you, specifically, more confident. I never made it past arm-chair psychologist. I know what works for me is listing off the things I have already accomplished. I am Helen M. Pugsley. I wrote and published three books, I have been published in multiple magazines, I walked into Mexico alone, I started two small businesses before I could legally drink, I have swam with alligators, and I have held wild animals in the palm of my hand. I can definitely order tacos for myself. Hey man! Sometimes speaking to strangers just ain’t happening! I cut my own bangs last night, but ordering coffee from the fancy coffee shop is what wigs me out!
Acting confident, is pretending you know you can do it. Acting arrogant is acting like your turds don’t stink.
If you don’t have an appointment expect to wait. Let me repeat that, because it should be bold, underlined, and italicized: If you don’t have an appointment expect to wait. I worked in Library-Land, I’ve worked in History-World. I like working for non-profits with the mission of dispensing knowledge to the public. However, if you come banging on my door, before opening hours, asking me to pull all of the information I have on brass wedding bands from 1910, I’m going to tell you to set up an appointment when we’re open. That will only be the time it takes to set up the appointment, not necessarily that I have time, immediately, that day, to help you dig around archives. That is how it is for most working folks. You swagger up to your local bookshop, demand to speak with the owner while they’re visibly in the middle of something, they’re going to be much less receptive, than if you walked in and asked when they would be able to speak with you about carrying your book(s) in their shop.
Buy yourself some business cards. Dude, I published three books before I turned 30. Do you know how hard it is for people to take me seriously when I’m standing in front of them? I get it. I’m a kid. But you hand ’em a business card, and razzle dazzle! Folks will think Oh, baby face has her ducks in a row! Also, with you not having an appointment, it will be nice if you can leave a calling card. It looks a lot nicer than the torn piece of notebook paper, or the sticky note that will get put on the boss’ desk with the other 50 sticky notes that look just like it.
I don’t have my job titles on my cards. I get up to too much mischief, so I just walk up like “I heard you need someone to follow you playing a trumpet while you walk? Gimme a call. *WINK*“, “Oh, you started a publishing house in your basement? I’d love to hear more later. Send me an email!” hit ’em with the card, “Hello child I’ve been mentoring for the past month. I’ve become an important and influential piece of your life? Well, I don’t like disappearing from my friend’s lives. Email me memes like I’m your pet boomer!” That’s a personal choice. You wanna be “Taxidermy, Massage Therapist, and Mortician” go for it!
Come closer. Lemme tell you a lil’ secret. My business cards and matching address labels are black and gold, because that’s usually the color of my glad rags. Knockin’ ’em cold in black ‘n gold! If you, I don’t know, have a signature pair of cowgirl boots, use the same color scheme. A lot of businesses do the colors of their building. I’ve worked for two different burgundy and beige places. This will also jog people’s memories, and help them match the card to the person.
Appearance isn’t as important as attitude. Look, there are days at all of my jobs I can’t help you if you, even if you are the king of England. It’s great you’ve listened to me. You look nice, smell nice, you’ve got your business cards in your vest pocket, but until I find a wide spot in the road, maybe take a drink of water, I can’t help you. Now if you’re super uppity, and pressed, my mandatory water break will be a literal minute, as opposed to the 30 seconds it takes me to fill a glass and chug it. You’re kind and empathizes with fact I haven’t had a drink since I finished my coffee and left for work, then I will probably go ahead and move heaven and earth for you.
Be firm but not demanding. We all need something eventually. There is a difference between being persistent and being a jack wagon. You can need to talk to this specific person in the company, but you should not demand to speak to this specific person in the company. It’s okay to be like, “I need the specific expertise of this specific person, specifically.” It is not okay to act like the person at the counter needs to call them away from their loved ones bedside just for you. Go in expecting to make an appointment.
You’ll get far, by looking sharp, and being a decent human being. Everyone has circumstances outside of their control, so do you. Go in with kindness, grace, and gratitude, and doors will open.
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