Hey, that three star review has nothing to do with you.
I know. Wild. They’re really not trying to insult you or your artistry.
Not to braaaaaaaag or anything but I read over 100 books in quarantine. By the time you read this I’ll probably be up to 150. And you know what? I didn’t particularly care for every book I read. Here’s my personal rating system:
★★★★★ “Omigob, this book is amazing, everyone in the world should read it.”
★★★★☆ “This book is pretty good.”, “This book is really good, but this author is incredible and I feel like they could’ve done better”, “This is actually a five star book but I haven’t taken my dinner out of the microwave yet so I’m a little hangry.”
★★★☆☆ “All my friends thought it was cool but I can’t understand it with my pea brain”, “Meh.”, “This fantasy novel broke physics too many times.”
★★☆☆☆ “I hated it but I have scruples and won’t give one star.”, “I took off a star every time a female character was harmed to further the plot, but the story line was still good.”, “I managed to slog through this.”
★☆☆☆☆ “This book was ridiculously problematic. Seriously, they were more sympathetic to social issues in the 1960’s. I can’t believe this is published this year. The only reason I haven’t lit my copy on fire is because I believe in freedom of the press.”, “My friend Ann Miner told me ‘life is too short for bad books’. She was right. Thus, in her memory I will not be finishing this book.”, “Andrew Ne!derman, stop pretending to be VC Andrews.”
You see that? The only place where it was about the author was when I didn’t feel like they had done their personal best… Or they were pretending to be an absolute queen who deserves to rest in peace without her name dragged through the mud. A rating on your book has very little to do with you.
In example, I try to read blind. I read Cursed Pirate Girl by Jeremy A. Bastion. I adored it! It was incredible! The art was breath taking! The storyline had me enraptured. But then I read the second one. It was also breath taking, enrapturing, and incredible… But maybe a little discombobulated. The illustrations were to die for! But then that cliff hanger… So I gave the first one five stars, and the second four. I gave The Starless Sea by Erin Morgenstern three stars. If you haven’t heard of that one I promise you’re about to. It’s extremely popular! It was good, but I’m not cool enough to get it. None of that was meant to be an attack on the author.
I know a low rating can feel like a personal attack. In fact, one of my one star reviews is a personal attack. I told one of my former friends he was wrong to revenge porn his ex-girlfriend and told him I didn’t want to be around him. That was the result. But that’s neither here nor there! Sometimes, your book shaped baby just doesn’t speak to others the way it spoke to you. If you must read your ratings see what the common theme is. Maybe Grammerly isn’t the best line editor. Maybe you need to stop using sexual assault as a plot device. Maybe you’re marketing to the wrong audience! If you’re going to torment yourself, at least learn from it.
As someone who used to message innocents who gave anything less than five stars (SORRY!) and got blocked multiple times for doing that (my sincerest apologies!) because I was hoping for more in depth feedback (really, it won’t happen again!) it’s best to let it go. Amy Tan doesn’t read her reviews. You and I aren’t Amy Tan, buckaroo, but just like people aren’t obligated to give us more in depth feedback. We’re not obligated to read reviews if they’re just going to do a number on our mental health.
The best I can tell you is to gain a team of freelancers who are incredible at what they do, and pay them well to do it. That way, when someone does run up and slap that one star on your book, you can know you did your dang-est to make the finest book you could possibly make.