How To Put Together A Publicity Kit

            It is a rare day where I teach you how to manage your social media accounts. It makes me grumpy because I do it professionally and your mechanic isn’t going to let you in the back to show you how to cobble together your engine for another six months. I like to work on boosting a business’ audience numbers, not teach. So please, I’m begging you, listen to me, Linda. Listen, Linda! Listen!

            You need a publicity kit. You probably already have one and haven’t called it that yet. A publicity kit is a grouping of photos and information, such as a generic explanation of your project. You jam it all in one little neat place so you can send it to people you’re working with (the press, a venue for a book signing, your publishing house, etc.) when they request media.

            What goes into a press kit? Professionally done photos of you (*cough* or just professional looking photos of you), super aesthetic photos of your book [or product] on the town. I’m talking Instagram worthy! Your book’s blurb (or your product’s/service’s explanation), any disclaimer and/or credits to funding. For example, I got a grant from the Wyoming Arts Council to do book signings so I have to put “This event is supported in part by a grant from the Wyoming Arts Council, with support from the National Endowment for the Arts and the Wyoming Legislature and the national endowment for the arts” in advertisements for my book signings, and their logo. Don’t forget the your author photo. The one you put in the back of your book.

            You’re probably looking at this list and saying “But Helen, I have all of these!” I’m sure you do, pal! But do you have them where you can get to them at a moment’s notice, neat and tidy, easy for someone else to navigate? That’s what I’m saying!

            “Okay, Helen. I’m picking up what you’re putting down. Where do I group the items for the ritual?” Weird phrasing, but whatever floats your goat, man. If I were you I’d put it into a Google Doc, that way you can access that information off of any device you can access your Google account. (And they say monopolies are a bad thing!) Personally, I have a page on my website, that you can only reach when I give you the link. It is password protected, but once you’re in you’re in. It’s not sensitive information! Just, not everyone needs it! So because I’m hosted by WordPress I have two neat columns of pictures, my book blurbs, the two versions of my bio (long and short), and a ton of professional promotional material. I also credited every artist because if someone I’m working with goes “Wow, this is really nice. Wonder what Helen’s small army of freelancers could do for me?” They don’t actually have to remember to ask me for their contact information. Their website is linked right there, and my friends can keep doing what they love for money, rather than working 60 hours a week at three jobs, with no time to work for meeeeeeeeeee. It’s a courtesy, but it’s a nice thing to do. Honestly, any file you can attach to an email will do. (Like a doc!) If we’re working on a project together, and you slap a manila file down on my desk, and say “Here’s my press kit!” I’m going to have a hard time not throat chopping you. This is the digital age, we have the technology! And you can make some cool stuff digitally now. Unfortunately, computer work isn’t much like the movies. It’s much less aesthetic, and a lot more murmuring “Now where did I save that file to?”

            My broski, I can tell you from two experiences it is better to be over prepared than underprepared. The first example was when I was working with this ridiculously nice and professional gent on a collaborative project. He asked to be hyped on social media, I asked him for his promotional materials. He tells me “I don’t really have any but you can pull what you need off this email.” whiiiiich is how you get super grainy JPGs. Which is how you either get roasted with “*Tag group* What has this JPG been through?” on Facebook, or worst case scenario get ignored entirely. I wound up lightly doctoring a screenshot I got of his website. Wasn’t thrilled about it, but I got something passable. He also suggested I use my book’s cover like his team does. Thing is though, my followers have seen that cover so many times they ignore it now. My followers have never seen his branding, and his followers have never seen my cover. The whole goal is to make someone go “OwO What’s this?” *Shudders*

            The second example is my own dumb-buttery! I know, we all thought I was perfect but I’m not. The paper asked me for an interview. I happily obliged! It was especially fantastic because I got to do it over the phone, after work on the ranch, and I was covered head to toe in dirt but it didn’t matter a lick. Well, at the end of the interview the reporter goes “Can we get some photos of you and your book?”

            “Uuuh, certainly. I’m just not sure I have any yet.”

            “Uh, okay. If you could get them by four o’ clock, that’d be greaaaat.”

            The moral of this story is if you do not want to run around a park in a too short skirt at 3pm, taking selfies, then think of things like this before you need them. (There’s a really great one of me looking personally offended at a bridge I touched with my bare skin and burnt way high up on my thighs.) This is the one that made the paper.

Thank you, Lauren Brant

            Preparedness is your friend. Set it down next to organization. You’re going to make your own life a lot easier. Especially since we all have to work day jobs since the arts pay trash, and there’s no healthcare plan. (Okay, tbh, Patreon covers my eye and dental! Haha!) You can get a lot of things done a lot faster when you already thought about what a potential business partner is going to need from you.

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