I have been in this industry for a decade. I have seen every type of scam, scheme, and actual honest help. There are scores of people out there ready to take your money so you can achieve your dreams. (Trust me. I have poetry about it written in glitter pens from a decade ago.) So let’s talk about what you think you need and what you actually need.
Scam: “Give me $1,000 and I’ll give you a book.” and sometimes they promise fame and fortune too. These people do a really crappy job doing exactly what you could accomplish all by yourself but often give you an inferior product. It used to be a guy with a printing press in their basement, now I’m sure it’s more of a guy who knows how Lulu dot com works. It’s basically vanity publishing, and often, because of that, your books won’t even be available on Amazon. Sometimes they just take your money and run. Don’t give them money.
(I’ll let you guys know of a few of the “publishing houses” that have approached me climb into my inbox. Tehe!)
Scheme: I have seen smallish companies that offer to do things like take over the production of your book from start to finish. Which, I mean, if you wanna throw $1,000 at someone to do that for you go for it! Just do your homework and make sure they’ll actually do the job right. They’re usually upfront with their practices. “We’ll do all the work it takes to get your book self-published on Amazon. Editing, cover art, listing it,” etc. They have different tears of help they can give. They’re not necessarily bad. They just do things you could easily do yourself.
Actual honest help: Okay. This is what I do. It’s still not ideal, but it’s what’s working for me. Over the years I have accumulated a team of freelancers to do everything I can’t do well myself. Poor Richard does my cover art, and sometimes gets memes about how crazy I drive him made about him, even though he assures me I’m not that bad; Caren Speckner is an awesome human who edits my stuff so I don’t look like an idiot in public while allowing me to keep my Goshen County accent. (Most people cry “That’s not grammatically correct!” but that’s how I talk…) Cierra does my logos in that traditional American tattoo art I’m so fond of and allows me to pay her in bones and bottles, because I’m a cowgirl who likes booze. In Tales from the Gishlan Wood she’ll be doing the flags.
If you choose this rout Pay. Your. People. That street runs both ways and I’ve seen authors walk off with 35+ hours of work without paying their freelancers. Not a “I’ll pay you $5 a month until it’s done.” just poof! Not cool.
The reason I say this is not ideal is because these people’s services are something a traditional publisher should be paying for. The reason they should be paying for them is because traditional publishers know more about making books than you or I. At least they’re supposed to. Poor Richard’s cover art might not fit current marketing trends! Accent or no, it’s still grammatically incorrect. And traditional American tattoo art? Not in my good Christian suburbs. The price you pay for a good traditional publisher is less creative control. But. I am confident that if I got a wild hair and started self-publishing my books, say, next week, it’d be the best quality product I could offer the public. Perhaps, one day, I will find a traditional publisher that shares my vision.
Like many things in life, you don’t need money but it sure as Heck makes things run smoother. Jeeze. My biggest expense when I published War and Chess was buying copies to resell. I’d buy them 50 at a time, so that costed about $300. I remember I would save my money $20 bill by $20 bill at a time in a ceramic pig I made in middle school that sat in the corner of my parent’s house. (Obviously, I have no money hidden there now.) It was a big investment but I made the money back by selling copies at book signings. Those were some treasured and adventurous times.
Not having money doesn’t mean you don’t have to work. It means you have to work twice as hard to accomplish the same thing. You can publish a book without spending a dime (especially if you self-publish on Amazon). If you’re sleeping on your own career because “YoU cAn’T aFfOrD iT.” I’m here to tell you it’s bullsh*t. You can do anything you set your mind to.